18 minutes ago — Ferrari’s controversial electric car just sold for a WORLD RECORD price at… See details 👇

18 minutes ago — Ferrari’s controversial electric car just sold for a WORLD RECORD price at auction

Ferrari has stunned the automotive world after the first production example of its controversial all-electric Luce sold for an extraordinary $40 million at RM Sotheby’s Monterey auction on August 15. �

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The result is remarkable because the Luce has been one of Ferrari’s most divisive cars. Traditional Ferrari enthusiasts have questioned the decision to move the iconic Italian marque into fully electric territory, while the car’s unusual styling has also attracted plenty of criticism.

But at Monterey, the controversy did little to stop its value from exploding.

A $40 million Ferrari EV

The car sold was “Chassis 0”, effectively the first production chassis of the Luce programme. Ferrari commissioned its Tailor Made department to give the vehicle a unique specification, making it considerably more than an ordinary production Luce. �

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The winning bid reached exactly $40 million, dramatically exceeding the pre-auction estimate of around $1.1 million. The proceeds are being directed to The Ferrari Foundation, which supports charitable initiatives including children’s development, education and healthcare. �

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That makes the sale particularly unusual: the buyer has effectively paid an enormous premium not simply for the vehicle, but for its place in Ferrari history.

Why the Luce caused so much controversy

The Luce represents a major break from Ferrari tradition.

Ferrari’s first fully electric production model was designed to appeal to a new generation of wealthy customers, but some traditionalists were unhappy with Ferrari abandoning the sound and character associated with its combustion engines.

The launch was reportedly followed by a sharp reaction from investors, with Ferrari’s share price falling around 8% at one point. Nevertheless, demand proved strong, particularly in China, and Ferrari reached its 2026 sales target for the Luce much faster than expected. �

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The car reportedly starts at around €550,000, making the $40 million auction result more than 70 times its normal starting price.

The biggest twist

Perhaps the most interesting part of the story is that the $40 million buyer isn’t simply purchasing an expensive Ferrari.

They are purchasing the beginning of Ferrari’s electric era.

Chassis 0 is expected to become a collector’s piece precisely because it is the first production example of a model that marks such a dramatic technological change for Maranello.

Ferrari may have divided its fans with the Luce, but this auction has delivered a powerful message: controversial does not necessarily mean unwanted.

And with $40 million now attached to the first Luce, Ferrari’s electric experiment has suddenly become one of the most expensive new-car stories in auction history. �

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